On Feb. 6 Pizza Hut announced their new “Goodbye Pies,” which according to their website was “spicy news, delivered sweetly.” All these Goodbye Pies were their new Hot Honey pizzas and they came with a personalized, simple message on a custom pizza box for you to break up with your significant other. There was also a blank space left for their name, which makes it even more personal because the recipient knows that this message is for them, instead of a case of mistaken identity. This offer was for select ZIP codes in New York City, Chicago or Miami. Customers could have sent a free Hot Honey Goodbye Pie to someone until Feb. 14, Valentine’s Day.
This has been a good way to deliver bad news, especially if you are a non-confrontational person. You could have been done with the relationship and they would have had something to potentially cry over. This is a win-win situation because at the end of the day the relationship is over regardless of whether they did it in person or a delivery guy did was with free food. Others may think this is a horrible thing to do, seeing as it is on the same level of sending a breakup text. It is an impersonal and cowardly thing to do seeing as they did not have the courage to face the person they are breaking up with. Ironically, Pizza Hut had offered this service as well when it comes to breaking up with your significant other.
You could have went to the Goodbye Pies website and submit a request for Pizza Hut to write a breakup text for you to send that comes with a gift card for the recipient to get a free Hot Honey pizza. They also used an excuse generator, where they said they would “generate an expertly crafted, carefully curated, and potentially plausible breakup excuse for you.” I used the generator and some of the excuses were: “I’m the heir to a throne of a faraway land and I must go save my kingdom from impending evil,” “I just don’t see a future with someone who uses 3-in-1 shampoo,” “my favorite tv characters broke up and I will never believe in love again,” “we want different things. For example, I want someone else, and you want me,” and “my dad doesn’t like you.”
These excuses are a joke. They do not seem “expertly crafted” or “carefully curated,” it seems as if they asked X, formerly known as Twitter, to comment their worst breakup excuses and randomly picked some. Receiving any of those text messages would invoke various feelings. It may start off as funny, depending on the message they receive, and they may think it is a joke. However, when they realize that the breakup is real, they would have been angry at the fact that they choose that method of breaking up with them. Also angry at how impersonal it is because the sender could have easily sent the recipient the message from their phone, but instead choose to contact a third party to deliver the message.
As mentioned before, hurt feelings can not be avoided when ending a relationship because the message is still the same. The relationship is over. At least with a Goodbye Pie they are gaining something to cushion the heartbreak they may be experiencing.
Photo by: Alina Tomylko via Pexels
