This week, I am joined by Abigail Conpropst, fellow copyeditor and another hot taker to rank the best and worst National Hockey League logos. Through much discussion and deliberation, this is our ranking. We will not tolerate any slander with this list; what we say is final and we will not be swayed.
Like the tier list regarding the logos of the teams in the NFL, we are not considering team history, nor current performance. This is irrelevant and we are only concerned with the logos and how great or utterly terrible they are.
That said, our most solid opinion is that the Arizona Coyotes have the best logo in all of the NHL, maybe in all of sports. Known as the “Kachina,” the Coyotes logo is a breath of fresh air. The original design, jagged edges and Southwestern-inspired color scheme work brilliantly together, juxtaposing it to many of the corporate-type sports logos we commonly see.
Ranking second in our conjoined list is the Minnesota Wild. Combining the ferocious look of the black bear head and the image of the wilderness, the Wild have found the perfect middle ground with this logo. The stream and star of the scene being incorporated into the shape of the animals is a fantastic look. Similar to the Coyotes, the Wild logo is unique with a non-corporate look that makes for a refreshing sports team logo.
Rounding out our top three logos is the San Jose Sharks. San Jose’s logo does a good job of incorporating hockey elements and the teams namesake without being boring. The logo could just be a shark fin, but instead, it is a bloodthirsty shark taking a bite out of a hockey stick. Fun!
Now to start off our list of the bottom three logos in the NHL. Third worst belongs to the Montreal Canadiens. Let us be bluntly honest, the logo is a toilet seat. Why the Canadiens and other sports teams with the letter C as their logo feel the need to elongate the letter is beyond us. It looks terrible. Also, the H in the middle of the logo makes the whole thing look messy. Sure, the H may stand for hockey, but is it necessary if it makes the rest of the logo look so much worse? It is pointless. And to be honest, the logo is too plain and has the potential to be so much better.
The second to worst logo belongs to the Los Angeles Kings. The Kings logo would be better for a baseball team as it is literally a home plate with the letters LA inside it and a stock image of a crown. I cannot get over how terrible the crown looks. It would be more fitting for Dairy Queen or Burger King. The logo is way too blocky and frankly, it makes us sick.
Lastly, the worst NHL logo is the Chicago Blackhawks. Need we say more? It is disrespectful and offensive, change it.
These are our opinions and we will not be swayed. We challenge anyone to prove us otherwise.
Graphic from Tiermaker