1/5 Stars

Kanye West, Lil Pump and comedian Adele Givens teamed up to give the world a raunchy, over-the-top mess with the song “I Love It.”

The song itself is unremarkable. Written by West, Pump and Smokepurpp, the lyrics are extremely repetitive, with over half the song comprised of the words “You’re such a f***ing h*, I love it.” West takes a moment in the middle of the song for an aside about sparkling water and what kind of sex acts he prefers, but that is really the only break listeners get from the repetition.

The content of the song itself is explicit for sure. Beyond the sexual content, there is not much substance. There is no message hidden in the lyrics and nothing behind the bizarre, Spike Jonze-directed video, which makes it seem like the song is meant to be taken at face value. It is not really that surprising, though, considering the path West has taken in the past few months, releasing “Lift Yourself” in April with the now-infamous “poopy-di scoop” rhyme.

The video is also bizarre, providing little context for the song. Pump and West shimmy down a hallway with statues on either side in comically large, boxy suits. Many have compared the outfits to the popular online game Roblox, and the comparison is accurate. West actually alluded to his outfit in late August, posting a photo of himself in the slides he would wear in the video.

In the video, Givens dances up the hallway in time to the music, while West and Pump follow her. The way the video is shot, Pump and West appear far smaller than Givens, and when they say something particularly uncouth, Givens gives a withering look.

At first, this appears to be a deeper dialogue about sexual harassment and how cat-calling men are insignificant to the women they harass, but if that was the message West and his team were trying to send, they failed. There is nothing more to suggest that was the message behind the song, and the total focus on the sexual wishes of the men even further reduces the likelihood that any message at all was being developed.

The video premiered at the first Pornhub Awards, where West was serving as creative director, which is as appropriate a venue as a song like this could have expected.

West has taken to releasing weird, slightly manic music in these past few months, including the first track on his latest album, “I Thought About Killing You.” From his political statements, to his personal relationships, to his music, West seems determined to be the most talked-about, controversial figure in music. “I Love It” is just another shot in the dark toward that goal.

Image from Lil Pump via YouTube.com