Thanks to globalization, the international spreading of artists and styles has experienced great successes. With many British artists making great strides as chart toppers, and even more from other places in Europe and Australia, global artistry has been welcomed by the masses.
For SAFIA, their high hopes for success are met with matched potential.
Electronic at its core, SAFIA is a three-man band straight out Australia. While relatively new to the scene, the group’s numerous singles have experienced some recognition as a featured artist of Peking Duk’s “Take Me Over.” Their style is reminiscent of Disclosure, but offers far more pop-inflections. Along with that, the band’s self-provided vocals by lead singer Ben Woolner offer a sense of uniformity that is both welcomed and uniquely their own.
With the release of their most recent EP, titled “Embracing Me,” the group’s future in the United States seems destined for continued exposure. As a whole, the EP is an entertaining compilation of wispy vocals and heavy beats. With moments of R&B intertwining beats that are danceable yet soothing, SAFIA’s chameleon-like approach to music is compelling. Each track flows seamlessly to the next, while being able to stand out on their own; a truly notable achievement for any performer.
The lead single off the EP is “Make Them Wheels Roll.” Subdued in comparison to some of the more produced tracks, the melody of “Make Them Wheels Roll” is an enticing earworm. Like a dream, the track glides across soothing beats and airy vocals. Its atmospheric sound is continued through the next track, “You Are The One,” providing more dimension to an already stellar EP.
The EP’s best track is “Counting Sheep.” Fiery and intense, the melody of the track is anything but sleepy. With a pace that makes hearts race, “Counting Sheep” is a dark little track that climaxes before settling into a throbbing chorus of hefty vocals. Like some of Major Lazer’s best, “Counting Sheep” is fueled with synthesizers that pulsate and vocals that draw its listeners in.
For a first time release in the United States, SAFIA’s “Embracing Me” is an impressive start. With more tracks pulled from their SoundCloud, it becomes clear that the group has plenty to offer audiences ready to embrace yet another international act.
“Embracing Me,” feels like just the beginning of a career destined for greatness and for SAFIA, the possibilities seem endless. “Embracing Me” is great, not only because of its distinct sound, but also because it offers a chance to escape into a dreamscape of geometric shapes and vibrant colors.
Rating: 4 out of 5